74 weeks ago by Amelia
During my time as the Communications Manager for Fitbizzle, I’ve learnt about how important — and challenging — it is to make a fitness business stand out from the multitude of competitors out there. Here are some of the tools I’ve discovered that can be a great help for promoting and growing your business. I hope you enjoy them!
1. Instagram. The first resource on this list is a pretty obvious one. But here’s what I’ve learnt: fitness and health conscious people love Instagram. Instagram is a great place to showcase what goes down in your classes, how you train clients, and the transformations you’ve helped make possible. It also allows potential clients find you through geotagging and hashtags. Hashtags are especially helpful if you offer online training, as anyone around the globe can find you through them, but for traditional face-to-face classes, using local hashtags such as #EdinburghFitness (or whatever city you’re in!) will allow local people to find you. Geotagging your content to your city/area will also help with this.
2. Buffer. I’ve written before about the importance of a strong online presence for your business, and here’s a tool that helps you manage it. Buffer helps you automate your social media presence by scheduling posts into the future and post on multiple social media platforms simultaneously. With a web platform, an app and an internet browser plug-in, Buffer is everywhere you need it to be, and lets you easily share content whenever, wherever (cue a Shakira song in the background).
3. Mailchimp. This is another tool for automating the marketing side of your business. Mailchimp lets you create beautiful newsletters to your clients, both existing and potential, and gain insight into how they are interacting with your business. You can use Mailchimp to send mass emails to your clients, telling them about new classes and promoting any other services or products you might offer. You can also segment your mailing list to send highly targeted emails to clients depending on how they’ve previously interacted with your business.
4. Headspace. Running your own business can be incredibly taxing, and it’s immensely important to take care of your mind as well as your body. Headspace does just that, with short mindfulness practices you can do anywhere. Get started with the free Take 10 programme, in which you complete one 10-minute exercise per day for ten days. This teaches you the basics of mindfulness practice. After that, subscription to the platform starts from £5.99 a month. You can also buy your Headspace subscription combined with Spotify Premium for £14.99 a month.
5. Apple Podcast App. Or any podcast app, really. Podcasts are a great chance to take in some business tips, and they offer a nice occasional alternative to music while working out. There are plenty of great podcasts out there for fitness and health professionals, such as M.B.Om, Love Teaching Yoga and The Fitpreneurs. I personally would also recommend Soulful PR for tips on promoting your business.
6. MyFitnessPal. This free app is great to recommend to clients who are wanting to make the change to a healthier life through exercise and diet. The app contains a food diary that helps you keep track of the nutrition you’re getting as well as a tool for logging in your exercise.
7. Fitbizzle. As I’ve discussed before on this blog, a booking software can do wonders for your business, so I’m not going to repeat myself too much here. Suffice to say that using a booking software can save you heaps of time that would otherwise be spent answering email queries about class availability and cancellations, among other things. With Fitbizzle, you get a simple tool to help automate the selling of your classes, allowing you to put the time you save towards other aspects of your business.