87 weeks ago by Amelia
In an effort to offer support to fitness instructors and yoga teachers beyond the Fitbizzle software, we’re going to start occasionally reviewing some of the online resources we stumble upon. This week we’ll be taking a look at the Digital Yoga Academy, run by Kelly McHugh. The Digital Yoga Academy consists of digital marketing courses for yoga teachers as well as a great blog and a Facebook group.
The site currently offers four (soon to be five) online courses which are all of varying lengths and prices. We tried the free ‘Grow Your Yoga Tribe’ Facebook and Instagram masterclass and found it a great, beginner-friendly overview on how to set up business profiles and best use these platforms for marketing. In this 45-minute video lecture, Kelly addresses common reservations yoga teachers have about marketing on social media, as well as the basics on advertising and how to use your page insights for a stronger social media presence. The paid courses also seem very interesting, focusing on building Wordpress websites, running Mailchimp campaigns and creating your yoga brand.
There are other free resources available through the Digital Yoga Academy, too. The Facebook group for the site, The Yoga Teacher Marketing Community, is a rare example of a Facebook group that still feels like a helpful community rather than a place for spam and questions that go unanswered. In the past few days I’ve come across posts asking about marketing workshops and offering corporate yoga classes, both with multiple helpful responses from other yoga teachers. I myself posted a question about whether yoga teachers use LinkedIn, and got 30 votes on my poll plus several insightful comments.
The blog is another very helpful resource, with posts that tackle a multitude of marketing issues with a focus on how to make things work for yoga teachers. Look out for a guest post from yours truly on the blog very soon! Some of the recent blog post topics include Pinterest for yoga teachers, how to create a Facebook business page and connect with people through it.
All in all, the Digital Yoga Academy offers a multitude of useful resources for yoga teachers, both free and paid, and is worth checking out for any yoga teachers out there who want to become better at marketing themselves online.
Fitbizzle is an affiliate partner of the Digital Yoga Academy, but all of the views expressed in this article are completely genuine.